Balanced is an early-stage, venture-backed startup working to create a digital fitness platform for our parents and grandparents. Digital platforms have revolutionized at home fitness for 20-45 year olds, but have yet to tap into folks 55+. We're bringing the joy and community of live, group exercise to our parents and grandparents in the safety and comfort of their own homes.

New York, NY, USA

Balanced

health

consumer

community

Primary Venture Partners is a seed-stage, New York based venture firm focused on transformative startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, the Primary team's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang in addition to promising startups in the portfolio including Slice, Maple, Ollie, Latch and Healthify - among others.

Primary Venture Partners

Our Talent team is constantly connecting passionate doers with the ambitious, impressive, action-oriented teams in our portfolio. Find your fit in the postings below, or fill out <a href="https://primaryvc.typeform.com/to/cMZ50FX5" target="_blank" style="color: #333">this form</a> to connect with our team.

The startups we back grow fast.