Mirror is a connected fitness system that streams live and on-demand classes to users in-home through a sleek responsive display. Its connected fitness platform streams live and on-demand classes to users in-home, which the content is then personalized in real-time using a combination of user feedback and biometric data that enable users to receive access to a selection of live and on-demand classes across a variety of genres, including cardio, strength training, and yoga. Mirror was established in 2016 and is headquartered in New York.

New York, NY, USA

North America

MIRROR

Consumer

Health

Primary Venture Partners is a seed-stage, New York based venture firm focused on transformative startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, the Primary team's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang in addition to promising startups in the portfolio including Slice, Maple, Ollie, Latch and Healthify - among others.

Primary Venture Partners

Our Talent team is constantly connecting passionate doers with the ambitious, impressive, action-oriented teams in our portfolio. Find your fit in the postings below, or fill out <a href="https://primaryvc.typeform.com/to/cMZ50FX5" target="_blank" style="color: #333">this form</a> to connect with our team.

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