Alloy is a developer of an identity verification platform used to check for fraud and make identity management effective and simple for banks and financial institutions. Alloy is an API for regulated companies to collect and manage customer data from many different sources. It also engages in helping financial institutions and FinTech companies solve identity and compliance problems. The service allows banks and FinTechs to make better risk and identification decisions using a single API and dashboard to manage AML, fraud, KYC, and more.

Marketing & Communications

Software Engineering

People & HR

Product

Design

Sales & Business Development

Operations

New York, NY, USA

Alloy

Enterprise

Fintech

SaaS

Primary Venture Partners is a seed-stage, New York based venture firm focused on transformative startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, the Primary team's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang in addition to promising startups in the portfolio including Slice, Maple, Ollie, Latch and Healthify - among others.

Primary Venture Partners

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