Primary Venture Partners is a seed-stage venture firm focused on transformative, NYC-based startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, in addition to Financial Advisory, Market Development and Content Marketing support, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, Primary's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang, and it counts some of New York’s most promising startups - including Slice, Ollie, Latch and Vestwell - among its portfolio. Primary Venture Partners has adopted the Diversity Term Sheet Rider.