Actual compensation for roles will vary based on factors including the candidate's location, skills, qualifications, and experience.

Please note that compensation listed for U.S. based roles applies only to candidates working in the United States. Candidates hired outside the U.S. will receive regionally adjusted compensation.

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

About the Role

We're launching into a new vertical, and we're hiring a founding GTM Lead to build and run the sales engine from scratch. This is a 0-to-1 role: you'll own the funnel end-to-end, turning a fast-moving, ambiguous early-market motion into a repeatable, data-driven sales organization. You'll be the person who connects the dots across pipeline, hiring, vendors, and operations — translating targets into an actual playbook that founding AEs and XDRs can execute against.

You'll partner directly with senior leadership, operate with real autonomy, and have the space to make calls and be wrong fast. This is ideal for someone who thrives in early-market ambiguity, wants real ownership, and is excited to help shape how we sell into a new segment.

What You'll Do

• Own the go-to-market number for a new vertical — define the funnel, set the targets, and drive the team to hit them

• Build the sales playbook from scratch: ICP, messaging, outbound motion, one-call close mechanics, objection handling, and handoff processes

• Stand up the operating cadence — pipeline reviews, weekly business reviews, activity tracking, and the data infrastructure (Salesforce, reporting, dashboards) that makes it all legible to leadership

• Partner with senior leadership on hiring plans for founding AEs, XDRs, and supporting roles; help write JDs, interview candidates, and get bodies in seats fast

• Manage external vendors and agencies — paid media, affiliates, events — and hold them accountable to pipeline outcomes, not just activity

• Own the events strategy: which conferences to attend, what we expect to close, how we staff and measure them

• Build and maintain a single source of truth for pipeline data, and feed clean, actionable insights back to leadership in a format they can ingest quickly

• Be the connective tissue between GTM, product, marketing, and ops — surface what's working, what's not, and what needs to change next

• Reset expectations with leadership when reality diverges from the plan, and come with a credible recovery plan attached

What We're Looking For

• 6+ years of GTM experience, with at least 2+ years running a sales team, funnel, or full GTM motion end-to-end

• Experience launching a new vertical, new market, or new product — you've built the playbook, not just executed someone else's

• Strong analytical chops: comfortable owning the funnel math, building reporting from scratch, and using data to drive decisions (SQL, Looker/Metabase, Salesforce reporting)

• Track record of hiring and ramping AEs and XDRs quickly in a high-growth environment

• Experience managing agencies and external vendors — you know how to ask the right questions and hold them accountable

• Comfort operating in ambiguity with limited structure — you write the playbook as you go and reset expectations when the plan needs to change

• Executive communication skills: you can package progress for leadership in a way that builds trust even when the numbers are off

• Bias toward action, with the judgment to know when to move fast and when to slow down and build the right foundation

Bonus Points For

• Experience building a founding GTM motion at an early-stage company or newly-acquired business unit

• Background in healthcare, dental, or adjacent verticals

• Experience with marketplace models, SMB sales motions, or DSO/enterprise hybrid models

• Outstanding professional references to share

• Love of blitz growth environments

• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Req ID: J-1116

For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!

Data Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting Privacy Requests.

Compensation Range: $116,450 - $137,000