Marketing Operations Manager

With close to 1,000 customers and more than 55,000 employee end-users, Electric's IT platform makes IT easy for users who want to be something other than IT managers. Its technology simplifies the management of employees, devices, applications, and networks while providing compliance-ready reporting. This all-star team of investors backs Electric: Bessemer Venture Partners, GGV Capital, 01 Advisors, Primary Venture Partners, Bowery Capital, Slack, Atreides Management, Vintage Investment Partners, Greenspring Associates, and Harmonic Growth Partners. Know more at www.electric.ai.

Overview

We are seeking a Marketing Operations Manager to join the Revenue Operations team at Electric. The primary responsibility of this role is to establish and fine-tune the systems and processes tied to marketing-related measurement and analytics, marketing automation, marketing infrastructure, and data management. This role works in close partnership with multiple teams across Marketing, Sales, Revenue Operations, Customer Experience, Product, and Finance.

What you’ll do

• Improve the lead-to-revenue process to achieve goals through the funnel; as well as track conversations at each stage of the buying journey across campaigns and channels
• Provide insights to the Demand Gen team on campaign performance through a range of metrics and dashboards to help drive pipeline and revenue growth
• Manage technical aspects of key marketing systems (Marketo, Bizible, and Leandata) used to generate, distribute, and report on leads
• Work in the marketing automation system (Marketo), including management of assets, integrations, tracking, and reporting.
• Create a marketing database strategy to support general health and growth in various market segments
• Establish and maintain scalable processes that ensure best practices in campaign and lead management
• Optimize the marketing technology stack to help the marketing team drive efficiency in the execution of programs and campaigns; this could include evaluating new marketing technologies and add-on applications
• Monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals

Who you are

• 3+ years of marketing automation or operations experience
• In-depth experience with building and scaling in a Marketing Automation (Marketo-certified a plus) and CRM (Salesforce)
• Experience in the strategy, design, and implementation of the lead-to-revenue process – definitions, stages and statuses, data mapping and syncing, and SLAs
• Strong analytic skills with ability to analyze campaign performance data to optimize existing campaigns and channels, identify new opportunities and turn data into actionable insights.
• Self-starter and quick learner with the ability to work independently
• Flexible, agile, and adaptable; used to wearing multiple-hats
• Ability to navigate ambiguity, prioritize and manage multiple projects
• Experienced working in a fast pace environment

Excited about the opportunity, but worried you don’t meet all the requirements? We recognize that people with marginalized identities are less likely to apply to jobs where they don’t meet every single qualification. We encourage you to apply anyway, and give us both the chance to find out if you’re the right candidate for this or other roles!

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.

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