Firstleaf is an independent winery that eliminates the middleman to give customers exclusive access to small-batch wines. Penrose Hil transforms the wine market by empowering consumers to experience wine in a whole new way through their flexible subscription-based service model customizes wine shipments according to the individual member’s taste, schedule, and budget.

Marketing & Communications

United States

Napa, CA, USA

Firstleaf

Consumer

Primary Venture Partners is a seed-stage, New York based venture firm focused on transformative startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, the Primary team's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang in addition to promising startups in the portfolio including Slice, Maple, Ollie, Latch and Healthify - among others.

Primary Venture Partners

Our Talent team is constantly connecting passionate doers with the ambitious, impressive, action-oriented teams in our portfolio. Find your fit in the postings below, or fill out <a href="https://primaryvc.typeform.com/to/cMZ50FX5" target="_blank" style="color: #333">this form</a> to connect with our team.

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