About The Job

Helaina is an innovative start up looking to disrupt the functional ingredient space with new to the world human bioactives. This is an exciting opportunity for an experienced sales leader to get in on the ground floor of a fast growing company on the forefront of what's next in the world of innovative ingredients!

Reporting to the VP of Commercial this person will develop the market in their assigned territory, identify potential customers with the objective of building a pipeline, winning new business, growing existing accounts and hitting revenue targets. Customers include North American food and nutrition brand companies and nutritional supplement brands.

The right candidate has a high degree of intuition, an innate drive to close deals, and a true feel for numbers. Experience selling high value ingredients B2B to functional foods, beverages, and supplements is a must.

What You’ll Do

• Identify new books of business, advance opportunities and bring them to close.
• Generate new book of business:
• Collaborate with marketing and provide input for successful marketing campaigns.
• Attend industry-related trade shows, including but not limited to IFT, Natural Products Expo West, Supplyside West, etc.
• Leverage your own network to identify new potential business opportunities.
• Qualification:
• Utilize a consultative, question-based sales method to learn about your customer; identify their challenges and determine if you are able to help them, thereby translating that into a sales project.
• Respond on a timely basis to customer needs; make extra effort to follow-up; empathize with customer challenges and troubleshoot specific customer problems and demands.
• Successful deal closing and sales performance:
• Through proper account management & new business development, successfully close qualified projects with your customer base. This includes collaboration with marketing to develop successful customer-specific presentations, creation of pricing quotes, among others.
• Drive negotiations with customers to achieve a close.
• Competitive intelligence and market knowledge:
• Have a pulse on market conditions such as supply, demand and indicative pricing for specific products.
• Evaluate, monitor, and prepare competitor/competitive information to the team when available.
• Through client visits, follow trade literature and attend conferences to best capitalize on market opportunities with the products and technology of the strategic business units.
• Reporting:
• Utilize Hubspot to implement and document customer calls, visits and the development of the opportunity pipeline.
• Maintain customer profiles in Hubspot to ensure they are up to date.
• Prepare reporting forecasts and report weekly/ monthly channel revenue and profit forecasts vs. budget objectives.
• Actively participate in the daily and weekly sales meetings with the goal of driving results.
• Peripheral duties:
• Collaborate with the VP, Commercial and CFO on building a scalable revenue ops infrastructure.
• Leverage data to evaluate channel product portfolio to provide a recommendation on how to optimize sales strategy.
  

About You

• You have a proven track record with a minimum of 7-10 years of experience exceeding sales goals in the food or supplement ingredient industry.
• You have a relentless drive to secure deals and build long-term client relationships.
• You are an ingredient aficionado with a deep understanding of the functional food industry landscape and a passion for nutrition.
• You have a startup spirit, thrive in a dynamic environment, and love the challenge of building something from the ground up.
• You are a closing architect, crafting compelling proposals that win over clients, leaving them confident they've made the right decision and eager to close the deal quickly.
• You have knowledge of the supplements and food ingredient verticals and can hone narratives that drive nutritional value
• You have excellent interpersonal skills.
• You are detail and process-oriented.
• You have contacts in the functional foods and supplements industries
• You are proficient on Hubspot.
• You are able to travel for client meetings as needed.
• You are passionate about Helaina’s philosophy and mission.
• You have experience, either through education or exposure, to the nutrition space.