About The Company

Helaina is a cutting-edge nutrition biotech company creating the nutrients of the future. Founded by CEO Laura Katz, Helaina leverages a world-class team in food science, nutrition, and engineering to develop breakthrough food ingredients designed to improve health for everyone.

The company's vision is to build a nutrient platform that powers the future of consumer health by introducing bioactive proteins to the market for the very first time. Their journey was inspired by breast milk—a unique substance that is both food and medicine. The team saw parents, cancer patients, and athletes seeking out these proteins for their proven ability to boost immunity, gut health, and brain development. Helaina was founded on the belief that they could replicate this profound function to create ingredients with real impact, moving beyond alternatives that only replicate taste.

Helaina's First Product Is Effera™, a "holy Grail" Molecule That Is An Identical Replica Of Human Lactoferrin, One Of Breast Milk’s Most Powerful Proteins. As a Dynamic Bioactive Protein (unlike Static Supplements), Effera™ Can Adapt To The Body’s Specific Needs, Offering Multiple Benefits:

• It supports iron absorption and women's health.
• It boosts immunity by fighting infections.
• It crosses the blood-brain barrier for cognitive benefits.
• It reduces inflammation for sports recovery and longevity.
  
  

About The Role

We are looking for a versatile, data-driven, and scientifically-minded Marketing leader to own the end-to-end marketing strategy. You will be responsible for everything from technical brand architecture and B2B Go-To-Market strategy to the execution of account-based marketing and sales enablement. This role requires a unique blend of technical scientific literacy, strategic B2B storytelling, and the grit to navigate complex sales cycles.

What You’ll Do:

• Develop and execute multi-channel GTM plans to establish our ingredient as the "gold standard" within the nutraceutical and functional food categories.
• Own the brand identity, ensuring that our scientific credibility and "Claims-to-Commerce" value proposition are consistent across all stakeholder touch points.
• Manage marketing budgets and specialized technical PR/marketing agencies, providing direction for trade show strategy and industry thought leadership.
• Drive high-value lead acquisition through targeted account-based marketing (ABM), technical SEO (for formulators and R&D), and strategic industry partnerships.
• Optimize the adoption lifecycle by creating high-utility technical assets—white papers, stability data sheets, and application notes—that reduce friction for R&D teams.
• Run data-driven experiments to identify new "white space" applications for our ingredient across diverse delivery formats (e.g., powders, gummies, functional beverages).
• Distill complex clinical data and bio-manufacturing breakthroughs into compelling, legally compliant structure/function claims that help our customers win at retail.
• Conduct market research and competitive intelligence to influence the R&D roadmap, ensuring our product pipeline meets evolving regulatory and sustainability standards.
• Act as the liaison between Science and Sales, ensuring technical benefits are translated into commercial ROI.
• Equip the sales team with "bottom-of-the-funnel" tools, including technical dossiers, formulation guides, ROI calculators, and best-in-class sampling programs.
• Build documentation work streams for regulatory compliance and marketing collateral to ensure all claims are substantiated and accessible.
• Monitor KPIs (MQLs, SQLs, formulation trials, and sample-to-contract conversion rates).
  
  

About You:

• 5+ years of marketing experience, with a proven track record in B2B Product Marketing or Demand Gen. Experience in the biotech, nutraceutical, or specialty ingredient space is required.
• You have experience taking a technical or "unseen" product from the lab to a successful commercial launch.
• You are comfortable reading clinical studies and can translate into benefits that a Brand Manager understands.
• Expert knowledge of CRM systems (e.g., HubSpot), LinkedIn Campaign Manager, and marketing automation tools.
• You are proficient in tying technical validation (e.g., pilot results) to validated market needs and financial ROI.
• Must be willing to travel up to 25% of the time to engage with key commercial accounts and anchor industry trade shows.
  
  

Benefits:

Helaina was founded on the belief that families should have freedom of choice. We are committed to providing an inclusive workplace that does just that, supporting our team's health, wellbeing and professional development at every stage and milestone. We are proud to offer comprehensive health care, generous parental leave and childcare reimbursement, equity packages and more. A few highlights include:

• Medical, dental and vision coverage
• Short and long term disability insurance coverage
• 401k match (up to 3%)
• Unlimited vacation days, including an all-company holiday between Christmas and New Year
• Paid Parental Leave for both parents + flexible return to work program
• Commuter Benefits
  
  

Helaina is an Equal Opportunity Employer. Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Helaina we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the strongest candidate for this or other roles. For more information, please contact careers@myhelaina.com.

Location: Hybrid NYC or Remote

Compensation is market-competitive with a yearly cash base of $70k - $#95k plus equity.

Learn more about Helaina here: https://www.myhelaina.com/news