Lili is an award-winning banking platform for growing small businesses in the U.S. In 2025, Lili announced a shift in its target audience, reshaping its product to serve high-revenue, multi-employee businesses. As part of this change, Lili increased its FDIC insurance to up to $3 million, enabled high-speed payments, and offers up to 4% APY on savings.

New York, NY, USA

Union Square, New York, NY, USA

Lili

Consumer

FinTech

Primary Venture Partners is a seed-stage, New York based venture firm focused on transformative startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, the Primary team's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang in addition to promising startups in the portfolio including Slice, Maple, Ollie, Latch and Healthify - among others.

Primary Venture Partners

Our Talent team is constantly connecting passionate doers with the ambitious, impressive, action-oriented teams in our portfolio. Find your fit in the postings below.<br><br>If you are interested in an internal role at Primary, you can check out our Primary jobs page <span><a href="https://jobs.ashbyhq.com/primary" target="_blank" style="color: #333">here</a>.</span>

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