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B2B Customer Marketing Manager

Lunchbox Technologies

Lunchbox Technologies

Marketing & Communications, Customer Service
United States
Posted on Tuesday, January 23, 2024
This is a fully remote opportunity. Must be consistently available between 10:00 AM and 6:00 PM Eastern Time.
What We Are
Lunchbox is a collection of enterprise solutions that redefine the digital restaurant experience. You can't put us in a box because we're the whole package. We're an exceedingly savvy team of tech and food enthusiasts. We help build out performance tools to drive guests to restaurants — and only restaurants!
Lunchbox is for restaurateurs, by restaurateurs, and we're shouting that from the rooftops! We're led by food people who care. Our team has won some fun culture awards, and you can find us in the press. We regularly launch stuff that helps the industry, and we're not afraid to roll up our sleeves and get dirty. It's also important to note that we raised the largest Series A in FoodTech ($22 million) and most recently raised a Series B ($50 million), both led by Coatue.
The Opportunity
Join Lunchbox, a dynamic team of tech and food enthusiasts, as a B2B Content & Customer Marketing Manager! We're a collection of enterprise solutions that revolutionize the digital restaurant experience. Led by food industry experts, we continue to make a significant impact in the Food Tech space.
As a B2B Content & Customer Marketing Manager, you'll have the opportunity to shape our online community, drive engagement, share our customer’s stories, and directly contribute to the success of our innovative solutions.
Weekly Expectations:
-Develop deep understanding of core products
-Work cross-functionally with the Customer team to drive customer marketing initiatives with the focus to upsell and/or renewals
-Build and input into the CMS: long-form e-books, articles, and case studies, positioning our products as industry solutions, working alongside our Director of Content
-Build social campaigns; strategy, copy, and plugin to Sprout
-Build email drip campaigns for segmented outreach through HubSpot
-Work with designers to develop assets for each posting
-Assess and report on performance across social and email channels
Role/Expectations:
-2+ years experience in online community management, specifically LinkedIn and Email
-Experience with B2B Enterprise software long-form copywriting
-Experience using Sprout Social or a similar social media management tool
-Experience using HubSpot or similar software
-Experience developing full social strategy and calendar related to current campaigning and content rollouts
-Skilled in building strong campaign strategy for customer marketing and sharing their success stories in a compelling way to drive enterprise brands
-Strong cross-functional experience to develop and launch customer campaigns
-Direct experience scoping and launching community initiatives in a startup environment (e.g. generating webinar registrants , etc.).
-Direct experience building strong and compelling email copy for our newsletters and email outreach campaigns
-Skilled in growing a community to drive top-of-funnel business
-Experience driving, maintaining, tracking, and reporting on performance metrics across all social and email campaigns; strong skills in pivoting direction based on performance.
-Excellent and articulate communicator
-Must be able to manage multiple priorities and meet deadlines
-Experience in startups, and readiness to share what you’ve learned
Some Awesome Benefits:
🌍 Remote work from anywhere in the US.
💸 Workspace stipend or device allowance of up to $500.
💰 Competitive salary and equity packages.
🏥 Comprehensive health coverage (medical, dental, and vision).
💆 Online mental health therapy for your well-being.
🏖️ Unlimited PTO from day one and parental leave.
📚 Annual professional development stipend.
🍔 Oh, and we'll even cover the cost of your food-related tattoo!
Helpful Resources:
Take a look at our Product suite
Lunchbox’s biggest asset is our people. We work to shape an equitable and inclusive culture that amplifies voices, fuels performance and collaboration, and fosters a sense of trust and belonging for all. We know that, similar to the restaurant industry that we serve, different views and experiences are advantages, and help us drive better business. We strive for the awareness, education, celebration, and recognition of not only our people but for diversity, inclusion, and equity across our organization.
Lunchbox is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This means, we do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.