At Pattern Brands, we live to curate products that turn your everyday routines into joyful rituals. We are a fast-growing portfolio of brands in the home goods space; our team thrives on creativity and innovation. We are looking for a self-motivated and results-driven General Manager with a strong understanding of eCommerce marketing to drive the overall growth, strategy, and profitability of one of the brands in our portfolio.

This is a highly entrepreneurial role, responsible for leading eCommerce (DTC & Amazon) strategies and pioneering strategic expansion opportunities to result in year-over-year growth in revenue and profitability. This role requires a macro-level understanding of P&L management as well as a micro understanding of the KPIs that drive efficient DTC growth. This role will own the strategy and execution for its brand and be a leader within our broader portfolio.

Pattern operates as a shared services organization; this role will work cross-functionally with the full SSO to achieve business goals. This role will initially report to the brand founder & former CEO, with a dotted line into Pattern’s Co-Founder and Chief Business Officer.

Key Responsibilities:

• Manage sales and profit plans to ensure business performance is on track to hit P&L targets. Accountability of eCommerce (DTC & Amazon):
• Revenue
• Paid Marketing Budget
• Promotional Expenses & Strategies
• Operational expense targets
• Underlying marketing KPIs such as MER, CVR, LTV, etc…
• Directly set revenue & channel performance expectations with shared services and individual channel leads – this may include paid social, paid search, lifecycle, podcasting, CRO, Amazon PPC etc. Be accountable for delivery of these.
• Drive the success of the brand in terms of daily business operations, quality, and sales
• Be a key stakeholder in merchandising, NPI, and GTM strategies
• Ensure information flows across the Pattern team to collect and analyze feedback from customers, stakeholders, and other groups to shape future products, partnerships, and initiatives
• Foster an engaged, collaborative team culture of feedback, coaching, and professional learning
• Present information about the brand's performance, plans, and updates within Pattern to our investors and external partners. Actively network and stay up-to-date with market and industry trends to find opportunities to contribute to margin and bottom line.
• Be a problem solver! Every business has problems that need to be fixed that no one is thinking about. This role must be helping to look around corners and problem-solve.

Key metrics this role will be assessed on:

• Revenue growth to plan or above
• Achievement of gross margin targets
• Achievement of brand net operating profit plan
• NPS score
• Key marketing metrics

Qualifications:

• 8+ years of experience in DTC. Applicants who do not have demonstrated depth of growth and marketing experience in DTC will not be considered.
• Demonstration of innovative growth strategies
• Strong experience and understanding of DTC marketing – you may have begun your career in a paid marketing role. You understand what KPIs drive top-of-funnel vs. bottom-of-funnel performance in a DTC ecosystem.
• Exceptional analytical skills with the ability to derive actionable insights from data, shaping strategies accordingly
• Superlative written communication skills, epitomizing brand voice and excellence in messaging.
• Strategic thinker capable of balancing overarching vision with hands-on execution
• Adept project manager with superior organizational skills, adept at prioritizing tasks and managing timelines
• Collaborative leader who is adept at fostering teamwork across departments and communicating with efficacy
• Innate creative problem-solver driven by innovation and proactive problem-solving
• Experience managing relationships with diverse stakeholders and sensitivity to the importance of ensuring effective communication and collaboration
• Understanding of different business functions, including how to ensure they are running efficiently and proficiently

Compensation & Benefits

• The base salary range for this role is $145,000 - $175,000 depending on level, experience and qualifications of the candidate. This role is also eligible for incentive compensation based on achievement of target performance metrics.
• All employees receive equity in the form of vesting stock options.
• Other benefits include company-sponsored health insurance, company-paid dental insurance, a generous PTO policy (20 days of vacation, 5 days of sick leave, plus company-paid holidays), as well as a company-sponsored 401(k) plan. We also provide an employee discount on products from Pattern's portfolio of brands.

About Pattern Brands

Pattern is a family of brands with the shared mission of enjoying daily life. Since its launch in 2019, Pattern has curated a portfolio of thoughtfully-made and design-forward home-centric brands: Open Spaces, GIR, Letterfolk, Poketo, YIELD, Onsen, and Miracle. The team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands and digital experiences across industries for over a decade.

At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. We set out to ensure each member has the resources they need to thrive, create, and succeed.

As an equal opportunity employer, all persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, military or veteran status, disability or handicap, protected medical condition as defined by applicable state or local law (cancer or genetic characteristics), pregnancy, childbirth and related medical conditions, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.