At Pattern Brands, we live to curate products that turn your everyday routines into joyful rituals. We are a fast-growing portfolio of brands in the home goods space; our team thrives on creativity and innovation.

In this newly created position, you will play a pivotal role in enhancing our online presence, optimizing our product displays. You will be responsible for a variety of tasks aimed at improving the customer's online shopping journey and ensuring that our products are presented effectively. This role will be an active cross-functional contributor, collaborating with eCommerce, Marketing, Creative and Merchandising teams.

At time of hire, this role will report to our Head of DTC.

Key Responsibilities:

Website Management:

• Oversee the day-to-day operations of our e-commerce website.
• Ensure website functionality, performance, and reliability.
• Collaborate with cross-functional teams to implement website updates and improvements.

E-commerce Strategy:

• Develop and execute e-commerce strategies to drive online sales and customer engagement.
• Stay abreast of industry trends and implement best practices for e-commerce success.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of e-commerce initiatives.

Content Management:

• Oversee product listings, ensuring accurate and up-to-date information.
• Collaborate with content creators to develop compelling product descriptions and visuals.

Customer Journey Mapping:

• Map the customer journey and identify touchpoints for improvement.
• Implement strategies to enhance the end-to-end customer experience.
• Address customer feedback and resolve issues to ensure customer satisfaction.

Analytics and Reporting:

• Utilize analytics tools to generate insights into website performance.
• Prepare regular reports on key metrics and provide recommendations for improvement.
• Monitor and analyze competitor websites to identify opportunities for differentiation.

Web Merchandising:

• Curate and manage product listings, ensuring high-quality images, accurate descriptions, and compelling content.
• Implement and maintain product categorization and organization to enhance user experience and ease of navigation.
• Create and update product bundles, kits, and cross-sell/upsell opportunities.
• Monitor and adjust pricing and discounts to maximize sales and profitability.

Search Engine Optimization (SEO):

• Optimize product pages and content for search engines to improve organic search rankings.
• Conduct keyword research to identify opportunities for increased visibility.
• Collaborate with the marketing team to implement SEO best practices across the website.

Qualifications:

• Preferred but not required: Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in similar position
• Demonstrated experience with Shopify
• Exceptional analytical skills with the ability to derive actionable insights from data, shaping strategies accordingly.
• Superlative written communication skills, epitomizing brand voice and excellence in messaging.
• Adept project manager with superior organizational skills, adept at prioritizing tasks and managing timelines.
• Innate creative problem-solver, driven by innovation and proactive problem-solving.

Compensation & Benefits

• The base salary range for this role is $72,000 - $115,000 depending on level, experience and qualifications of the candidate.
• All employees receive equity in the form of vesting stock options.
• Other benefits include company-sponsored health insurance, company-paid dental insurance, a generous PTO policy (20 days of vacation, 5 days of sick leave, plus company-paid holidays), as well as a company-sponsored 401(k) plan. We also provide an employee discount on products from Pattern's portfolio of brands.

About Pattern Brands

Pattern is a family of brands with the shared mission of enjoying daily life. Since its launch in 2019, Pattern has developed and brought to market two thoughtfully-made and design-forward home-centric brands: Open Spaces and Equal Parts, and it has acquired GIR, Letterfolk, Poketo, YIELD, Onsen, and Miracle. The team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands and digital experiences across industries for over a decade.

At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. We set out to ensure each member has the resources they need to thrive, create, and succeed.

As an equal opportunity employer, all persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, military or veteran status, disability or handicap, protected medical condition as defined by applicable state or local law (cancer or genetic characteristics), pregnancy, childbirth and related medical conditions, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.