At Pattern Brands, we live to curate products that turn your everyday routines into joyful rituals across our portfolio of home-goods brands.

We are seeking a dynamic Integrated Marketing Manager to join our team and oversee marketing efforts across the portfolio. The ideal candidate will be a strategic thinker with a proven track record of developing and executing comprehensive marketing strategies that drive brand engagement, traffic, and equity across all channels.

This is a newly created position. Applicants must have demonstrated experience in the eCommerce / DTC arena.

Key Responsibilities:

• Content Strategy Development: Design and implement an all-encompassing content strategy that promotes continuous, evergreen storytelling across all marketing channels, ensuring a unified and creative brand narrative.
• Seasonal GTM Planning: Create an evergreen go-to-market calendar that aligns with seasonal trends and our merchandise, captivating new and existing customers with timely and relevant product stories.
• Creative Brief Development: Develop, write, and refine creative briefs that accurately capture marketing strategies, ensuring they are consistent with brand guidelines and resonate with the target audience.
• Collaborative Content Planning: Work closely with the marketing team to develop robust content plans that support overarching marketing strategies across all customer touchpoints and channels.
• Storytelling and Adaptation: Craft compelling narratives leveraging content produced by the creative team to support product launches, and adapt quickly to customer feedback and cultural trends.
• Brainstorming and Innovation: Actively participate in cross-functional brainstorming sessions to develop innovative ideas and narratives that can redefine the brand’s conversation.

Qualifications:

• Minimum of 5 years of experience in integrated campaign strategy and execution, with a strong focus on content brand experience and knowledge of marketing channels that drive growth and engagement.
• Must have DTC experience. Proven experience across organic social media, email, paid channels, and on-site marketing.
• Comfortable dealing with ambiguity, capable of quick pivots, and willing to take creative risks.
• Comfort with being uncomfortable and a willingness to take creative risks to adapt to the changing cultural zeitgeist.

Compensation

• The monthly compensation is $3000 - $3800 USD gross, depending on level, experience and qualifications of the candidate.
• This is a remote position.

About Pattern Brands

Pattern is a family of brands with the shared mission of enjoying daily life. We do this by acquiring and scaling e-commerce home brands that meet our consumers at various points of life. Operating as a platform best enables us to achieve growth, profit, and portfolio leverage through scale.

Founded in 2019, the team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands for over a decade. Today we own a fast-growing portfolio of seven home-centric brands - Open Spaces, GIR, Letterfolk, Poketo, Yield, Onsen, and Miracle Brand. We are backed by leading investors including Primary Ventures, RRE Ventures, Toba Capital, Kleiner Perkins, Verlinvest, and Victory Park Capital.

At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. We set out to ensure each member has the resources they need to thrive, create, and succeed.

As an equal opportunity employer, all persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, military or veteran status, disability or handicap, protected medical condition as defined by applicable state or local law (cancer or genetic characteristics), pregnancy, childbirth and related medical conditions, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.