Pinwheel is a payroll connectivity company that connects payroll providers through a single point of connectivity for tasks. It is used by the biggest financial institutions to securely update direct deposits and access income and employment data. It was founded by Anish Basu, Curtis Lee, and Kurt Lin in 2018 with the mission to create a fairer financial system.

Administration

Marketing & Communications

Product

Sales & Business Development

Customer Service

United States

New York, NY, USA

Pinwheel

Enterprise

FinTech

SaaS

Primary Venture Partners is a seed-stage, New York based venture firm focused on transformative startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, the Primary team's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang in addition to promising startups in the portfolio including Slice, Maple, Ollie, Latch and Healthify - among others.

Primary Venture Partners

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