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Market Development Associate

Primary Venture Partners

Primary Venture Partners

Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Thursday, June 13, 2024

Primary Venture Partners is looking to hire a Market Development Associate for a 6 month temporary position to help two promising startups foster customer relationships and build sales pipeline. This role is well suited for an early career commercial professional with a background in business development or sales.

About Primary

Primary is an early stage venture capital firm dedicated to delivering exceptional support to the founders of transformational businesses. By pairing meaningful investment resources with the largest portfolio impact team of any seed investor, our portfolio companies— including Chief, Vestwell, Alloy, and Latch, to name a few—have reached an industry-best seed-to-A graduation rate.

About This Role

The Market Development Associate will work directly with the founders and commercial leaders of two promising startups to help accelerate their commercial traction in the market.

The core objective of this role is to secure meetings with target buyer personas of each startup. The Associate will represent Primary and the portfolio companies to senior executives, conduct introductory discovery calls, and broker introductions to the designated portfolio company when relevant. These meetings yield valuable opportunities for the portfolio company, including market insights, product validation, relationship building, and sales acceleration.

The hiring manager for this role is Jason Gelman, our Go-to-Market Partner at Primary.

Who Is A Good Fit For This Role?

This is a great opportunity for an early career commercial professional (Sales Development Representative, Business Development Representative, Account Executive) to unlock a new career pathway.

This is a one-in-a-lifetime opportunity to skyrocket your sales career, working directly with founder/CEOs and building relationships with the Primary Venture Partners team. This is a very cross-functional position and one can think of it as working in a startup environment, but leveraging the vantage point and network of a top tier venture capital firm. This role will provide invaluable insight and experience into building SaaS companies from the ground up.

This opportunity is a six month temporary position. At the conclusion of the six month period, there are several options for where this could lead.

  1. Your position could be extended for additional periods to continue your market development work.

  2. You could be converted to a full time role at Primary to continue your market development work with the same and new portfolio companies.

  3. You could jump directly into a full time position with either portfolio company

What You'll Do

  • Define or learn the Ideal Customer Profile (“ICP”) for each business

  • Experiment with prospecting tactics and relationship-building strategies for target customer personas

  • Set up infrastructure and programs to nurture leads and develop scalable pipeline channels

  • Secure initial meetings with target customer personas

  • Execute initial introductory meetings and discovery sessions to obtain market feedback and inform product roadmap, and learn about executives priorities, challenges, and areas of interest

  • Support securing of initial “design partnerships" and/or find first test users of the product

  • Help to land initial customers supporting key sales workstreams like pricing and packaging, deck building, ROI/business case development, etc.

About You

  • You’ve spent 1-4 years in GTM roles at technology or technology-enabled startups (roles like sales development, business development, account executive, etc.)

  • You’re located in the greater NYC area and are able to be present in our office (near Madison Square Park) 3-4 days per week

  • Network-builder: you’re comfortable developing relationships with industry leaders and executives on your own

  • Exceptional communicator: you’re sharing the answers before people ask the questions, and you’re quarterbacking lots of moving pieces keeping everyone informed and moving forward

  • Storyteller: you’re able to learn rapidly, develop a strong point of view, and communicate compelling narratives

  • Speed: you’re at your best working at the warp speed of early stage startups

  • Passion: you are genuinely passionate, curious, and articulate about startup/tech trends

Compensation is market-competitive with a monthly gross base salary range of $5,833 to $6,667 (equivalent to an annualized salary range of $70,000 - $80,000) which includes a monthly stipend to reimburse healthcare coverage expenses.