Who Are We Looking For?

The Marketing team at Vestwell is growing! We are looking for a creative and strategic Director of Brand Marketing to take the company into the next phase of growth. This position will play a pivotal role in shaping our brand identity, driving awareness, and driving loyalty among our clients and partners. The ideal candidate gets wildly excited about brand and messaging frameworks, naming principles, color palettes, and tone of voice guidelines.

This position is accountable for brand performance, increasing awareness, and for aligning brand growth objectives with broader company objectives. This role will be responsible for clearly differentiating the brand from its competitors, and driving desirability through creative storytelling, brand visuals, activations, and partnerships. The right candidate will have a track record of strong brand-building through meaningful storytelling, groundbreaking campaigns, and effective marketing.

Reporting to the SVP, Head of Marketing, you will be partnering closely with contractors, agencies and the entire marketing team to help us shape our company’s narrative and ensure we fulfill our company mission of closing the savings gap. This position will be based in New York, New York.

What Will You Be Doing?

Brand Strategy & Category Leadership

• Own and evolve Vestwell’s brand platform, including naming conventions, messaging architecture, visual identity, tone of voice, and narrative frameworks across lines of business.
• Build a Brand strategy that differentiates Vestwell from competitors and positions the brand as the leader in workplace and public savings innovation

Content Strategy & Owned Platforms

• Architect and manage the strategy for Vestwell’s owned content ecosystem—including newsletters, event series, blog, and social content platforms.
• Lead the editorial strategy and oversee execution of search-optimized, insight-driven content that grows organic traffic and nurtures engagement across the funnel.
  Collaborate cross-functionally to build always-on storytelling engines that reinforce brand pillars and product benefits.

Campaigns & Brand Activation

• Lead the planning and execution of integrated brand campaigns across digital, social, paid, and earned channels—with a sharp focus on performance and impact.
• Build and scale brand moments that build equity and drive pipeline, from sponsorships and influencer content to large-scale thought leadership campaigns.
• Partner with Comms, Product Marketing, Growth, and Channel teams to ensure message alignment and amplification.

Performance & Team Leadership

• Set clear goals, KPIs, and feedback loops to measure brand performance across awareness, consideration, engagement, and organic visibility.
• Lead, grow, and inspire a high-performing brand and content team—including internal resources and external creative partners.
• Manage brand budget and resource allocation across programs, freelancers, and campaigns.

Requirements

• 7-10+ years’ experience and proven track record of success in brand management, marketing, or related roles, preferably in the fintech or financial services industry.
• Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable brand strategies and initiatives.
• Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities/strategies.
• Excellent verbal and written communication and presentation skills
• Expertise in, and hands-on experience with, corporate branding positioning, brand messaging and marketing communications with the ability to drive, implement, and operationalize the brand strategy in a matrixed, consensus-driven environment
• Strong understanding of marketing campaigns, editorial content, and analytics and how they work together to inform decisions that affect the brand
• Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders.
• Creative thinker with a passion for innovation and a keen eye for design and visual aesthetics.
• Demonstrated ability to drive results, meet deadlines, and manage multiple projects in a fast-paced, dynamic environment.

This role will be based in our New York City HQ and will be part of Vestwell's 4-days / week in-office operation.

The expected base salary range for this position is $130K - $150K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.