The startups we back grow fast.

Our Talent team is constantly connecting passionate doers with the ambitious, impressive, action-oriented teams in our portfolio. Find your fit in the postings below.

If you are interested in an internal role at Primary, you can check out our Primary jobs page here.

Sales Development Representative UK

Bobyard

Bobyard

Sales & Business Development
United Kingdom
EUR 38k-45k / year + Equity
Posted on Apr 8, 2026

Location

United Kingdom

Employment Type

Full time

Location Type

Remote

Department

Operations

Compensation

  • €38K – €45K • 0.01% – 0.03% • Offers Commission • Offers Bonus

Position Overview

Bobyard is building AI to automate construction takeoffs — a process contractors still spend dozens of hours doing manually for each project. Our system combines computer vision and multiple models to analyze drawings and produce results that are faster and often more accurate than traditional workflows.

In this role, your goal is to generate as many high-quality demos as possible for our Account Executives through outbound channels such as cold calls, email, LinkedIn, and other creative approaches. You’ll be introducing contractors to a product that consistently delivers immediate value in demos, reflected in strong conversion rates.

It’s a great role for someone who enjoys outbound sales, moving fast, and building real pipelines in a high-growth environment.

Desired Attributes

  • Sales experience: 1+ year in SDR, sales, or customer-facing role (SaaS preferred)

  • Strong communication: clear, direct, and confident

  • Work ethic: comfortable with high outbound activity and fast pace

  • Ownership mindset: willing to do what it takes to win (calls, events, creative outreach)

  • Highly organized and coachable

  • Construction or landscaping experience is a plus

Benefits

  • Competitive base salary + commission (£38K–£45K base)

  • Equity options

  • Clear progression path to Account Executive

  • Work alongside a driven, high-performing team

  • Opportunity to build in a fast-growing AI company

Location

UK-based (remote). We have a product that blows people’s minds and a massive industry eager to incorporate AI. If you can create unbelievable growth numbers, we would love to work with you.

Compensation Range: €38K - €45K