Sales Engineer
Bobyard
Sales & Business Development
San Francisco, CA, USA
USD 100k-130k / year + Equity
Location
San Francisco
Employment Type
Full time
Location Type
On-site
Department
Operations
Compensation
- $100K – $130K • 0.01% – 0.03%
Position Overview
Bobyard is seeking a founding Sales Engineer to own the technical side of our revenue engine. You’ll define how we engage customers technically across every trade vertical — spanning discovery, demos, proof of value, and technical close.
This is a hands-on role for someone who can think strategically and execute precisely: building custom demos, translating complex workflows into clear value, and partnering with AEs to win strategic deals. You’ll blend technical depth with commercial instinct to drive pipeline quality, deal velocity, and customer confidence across every trade we serve.
What You’ll Do
Deliver custom demos: Build and deliver tailored, compelling demos for complex, high-value deals across all of Bobyard’s trade verticals
Support AEs on strategic deals: Join sales cycles at the right moment to add technical depth, navigate buying committees, and help move deals forward with the right decision-makers
Run Proof of Value engagements: Design scoped POV plans with clear success criteria and deliver readouts that quantify technical and business impact for the customer
Handle technical objections: Serve as the go-to technical resource during the sales cycle, helping contractors and trade businesses understand how Bobyard fits their specific workflows
Feed product insights back: Surface patterns from the field and partner with Product and Engineering to improve the platform, integrations, and roadmap
Build the playbook: Create reusable demo assets, trade-specific materials, and documentation that help the sales team scale
Desired Attributes
2-4 years of experience in a customer-facing, technical role such as Sales Engineering, Solutions Architecture, or Technical Consulting
Fast learner who can go deep on a product and get fluent across multiple trade verticals quickly
Strong presence in front of customers: able to whiteboard, demo, and handle objections live
Sales-minded: everything you do is in service of closing deals and driving revenue
Comfortable operating in ambiguous, fast-paced environments where the playbook is still being written
Highly collaborative: works well with AEs, CS, Product, and Engineering
Experience at an early-stage startup is a strong plus
Background in or exposure to construction, trades, or adjacent industries is a strong plus
Benefits
Competitive compensation with meaningful equity (target $100k – $140k base)
Opportunity to define the SE function at Bobyard from zero to one
Direct impact on product, roadmap, and company trajectory as our first SE hire
Health, dental, and vision coverage
Build a category-defining company with a driven, technical team
This is a full-time, in-person role based in San Francisco. We’re looking for people with exceptional learning velocity and follow-through. If you can earn technical trust with contractors while moving as fast as our market, and do so with precision and impact, we want to work with you.
Compensation Range: $100K - $130K