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Digital Product Designer



Product, Design
United States
Posted on Saturday, March 9, 2024


Firstleaf is transforming the $70B US wine market by empowering consumers to experience wine in a whole new way: theirs!

Firstleaf launched in February 2016, with the vision to be the world’s most customer-centric wine company. We created a flexible direct-to-consumer model combining the roles of winery, importer, and retailer into one vertically integrated company. By eliminating the middleman and dealing directly with the world’s finest wineries, we provide our members with an exclusive selection of world-class wines at significant savings. We source from vineyards around the globe and have our own talented winemakers on staff. Our wines have won over 3,000 awards, including 500+ 90 point scores.

We understand that wine is a complicated and intimidating category to shop, especially if you’re a new wine drinker. We exist to make it easy for consumers to confidently find wines that they will love, not because a fancy sommelier in Bordeaux told them it was good, but because they actually love the way it tastes!

Our custom algorithm uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their taste. Founded by Philip James, a wine industry veteran and Oxford-educated chemist, the subscription service unites the art and science of wine. With a wide variety of wines from around the world, we have over 82 million combinations of wines possible and 98% of our monthly boxes are unique. We’re constantly refining wine recommendations based on the ratings of our members, who control which wines they get, how much, and how often.

This process begins with a chemical analysis of all our wines so that we understand at the molecular level what is in each bottle. As a result, after our customers take our quiz and rate 3 bottles, we know exactly what it is that they like or don’t like (level of tannins, acidity, sugar, etc), enabling us to refine their wine profile, recommend additional wines AND make choices on which wines to produce with 96% accuracy!

We have been recognized by Fast Company’s Annual List of the World’s Most Innovative Companies for 2022 and named to Quartz's Best Companies for Remote Workers 2022. Over one million people have tried Firstleaf since our inception and we continue to disrupt an industry that hasn’t changed in nearly a century.


Firstleaf is looking for a Digital Product Designer. The successful candidate will work with one or more agile software teams within a team of digital product designers to ensure a best-in-class user experience. You will be responsible for creating digital design explorations influenced by customer research and stakeholder feedback. This role will shape interactions with our customers or our wine subscription club.

This is a fully remote position. Travel 1-2 times per year for in-person department meetings.


Product Strategy & Discovery

  • Identify opportunities for new products and features
  • Identify improvements to existing product and features
  • Analyze how a new feature will work within the customer journey and explore various UX interactions that can best accomplish the business and usability goals.
  • Performs usability testing
  • Demonstrates curiosity and desire to learn and continuously improve
  • Clearly presents UX designs that help our customers achieve their goals and drives business success

Digital Product Design

  • Creates high fidelity designs and prototypes using Figma and our design system
  • Presents and reviews designs with product managers, design team, software team, and stakeholders
  • Conducts design thinking sessions to help generate ideas and evolve UX
  • Proven track record in creating and maintaining design systems from inception, utilizing auto layout techniques, and consistently updating and refining components to ensure seamless integration and scalability across platforms
  • Analyze user behavior to improve engagement



The Perfect Blend of Essential Experience, Knowledge, and Skills You Will Bring:

  • 3+ years of hands-on experience in UX and digital product design
  • Proven ability to define, clearly communicate, and lead the execution of a digital product design and present multiple options
  • Experience leading product design for consumer-facing digital products in multiple channels including web or mobile applications
  • Experience using Figma or similar product to create pixel perfect design specifications
  • Collaborative and able to work within a team including other designers, product managers, engineering and stakeholders.
  • English language proficiency
  • Eligible to work in the United States


  • Extensive Figma experience
  • UserTesting experience
  • FullStory experience
  • Quantitative analysis experience


Salary: $110k-$150k/year dependent on relevant experience.

Working with the world's best wine company isn't enough? Seriously though, we offer remote work and unlimited PTO. We offer a competitive compensation package and stock options grants, plus choices with medical, dental, and vision coverage, as well as flexible spending accounts, life insurance, 401(k), employee assistance program, and discounted pet insurance. And to top it off: a monthly wine credit with our wine club!

Firstleaf is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Firstleaf is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.